Where We’re From - Jesse Welles
Album and brand concept for a new Jesse Welles album entitled “Where We’re From.” Created for “New Media: Music Branding" class. Heavy emphasis on research and audience analysis in order to create a marketable, creative, and innovative design program.
Brand + Audience Analysis
Explorations
Creative Concept
Artist + Album Branding Identity, Merchandise Design
Initial Passes
Final Deliverables
Vinyl Record Materials: Album Cover, Poster Insert, Record Labels
Merchandise: Shirts, Hats, Bumper Stickers, Guitar Pick, Tour Poster/Map + Zine
Physical Materials: Street Posters, Billboard
